website evaluation

Posted in Uncategorized on October 29, 2011 by jitendratiwari
  1. A customized evaluation report detailing the “SEO readiness” of your site, plus instructions for the recommended changes needed to position your Web site for improved performance and higher search engine rankings.This is a detailed evaluation that covers the following topics and much more:
    • IP Address – How is it used? Is it blacklisted?
    • Multiple Domain Names – If used, are they implemented correctly?
    • Are any redirections handled properly?
    • Site Hierarchy – Is it optimal?
    • Web Page Architecture – Is it efficient and “spiderable”?
    • HTML Title Tags – Do you know how to entice users to click on your links found on search engine results pages?
    • Keyword Phrases – Have you selected the keywords that your prospective customers are likely to use to search for the products, services or information that you offer?
    • Content – Is there enough and is it focused?
    • JavaScript – Is the use optimal and is it structured properly?
    • Cascading Style Sheets (CSS) – Is this used correctly and efficiently?
    • Meta Tags – Are you using the ones that are important? Are they implemented for best results?
    • Link Popularity – Do you have enough quality inbound links to your site?
    • Search Engine Penalty Situations – Is your site compliant with current search engine guidelines?
    • Navigation – Is it designed properly for both users and spiders?
    • Page Weight – Will your pages load and display in 10 seconds or less on a slow Internet connection?
    • URL format – Is the format you use optimal for search engines?
    • Images – Are they optimized for fastest downloading?
    • Browser Performance – Are your pages rendering (displaying) properly and consistently in current popular browsers?
    • User Friendliness – Does it pass the test?
    • Product or Service presentation – Will users want to buy what you have to offer?
    • robots.txt file – Is it installed and used properly?
    • .htaccess For Unix and Linux servers – Is it installed and set up properly?
    • Broken Link Check – Are spiders and users getting lost due to broken hyperlinks?
    • Validation – Does your HTML code meet industry standards?
  2. A keyword effectiveness report that analyzes and stack-ranks the keywords your site is currently focused on, and provides a list of alternatives that provide additional opportunities. If your site is not focused on the correct keyword themes, it probably will not drive qualified traffic or help to build your business.
  3. Recommendations for tools to use to measure the progress of your campaign.

seotips

Posted in Uncategorized on June 22, 2011 by jitendratiwari

Small business owners are increasingly using their websites as their primary advertising mediums as well as their top sales tools. And because a website is such a crucial tool, it’s understandable to feel a little frustrated if the search engines seem to be taking forever to index your site. It can make it seem like all your hard work is going to waste, and it can even cost you big potential business. Although it’s ultimately up to the search engines to decide how and when they index your site, there are some steps you can take to help move the process along more quickly. Here are some things you can do. Submit manually Search engines hate automatic site submissions. They get millions of them every day and they have gone to great lengths to try to stop them as much as possible. These days, rather than simply indexing everything they come across, they like to rely on real people to notify them of new, legitimate sites. All the major search engines, including Google, Bing, and Yahoo, have pages where you can make submissions yourself. There’s no guarantee that your site will be indexed right away, but doing it this way can help speed up the process. Get backlinks If you’re having trouble getting the search engines to crawl your site, you can make things go a lot faster by cultivated some backlinks from sites that are well regarded by the search engines. Of course, this can be hard to do, but even getting just two or three backlinks can be enough to ensure that the search engines find your site. Plus, given the importance of backlinks in search engine rankings, it’s never too early to start cultivating some inbound links. Have faith that your site will be indexed and start working to improve your ranking now. Make your site search-engine friendly When a search engine crawler comes upon a site that is full of coding errors or cumbersome flash elements, there’s a good chance it will just skip that site and move on. Make sure that your website is up to speed with all the latest standards of site design. If you’re not sure whether your site meets the contemporary standards, submit it to the W3C Markup Validation Service at validator.w3.org. If your site is problematic, you see lots of errors. Make improvements until the validator tells you that there are no more problems. Have a speedy site If your site takes too long to load, then search engine crawlers may just pass it by. Test your site on multiple computers to make sure that it’s loading quickly. If it seems to be taking longer than average, check to see if there is anything you can do to simplify your site. If the coding for your site is good, this may mean that you simply have a slow server. In many cases, switching to a higher quality host can fix this problem and make your site much more search-engine friendly. Caterina Christakos is a published author and reviewer. Read about a legitimate home business opportunity that she has joined and what her top internet business pick is. Article Source: http://EzineArticles.com/?expert=Caterina_Christakos Small Business Marketing – laratallman.com is a full-service online design and marketing hub offering marketing, Web Designer, optimization and hosting. affiliate marketing | Web Design Company Website Designers – businessprodesigns.com.au Offers custom website design and web development services. 100% On time delivery. AMAZING Prices. 100 % after sales support. 2000 plus websites delivered worldwide. Web Site Host – Webmaster’s blog featuring introduction to website hosting, web servers, domain names, website development, website design and other various web hosting topics. 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